Want to grow your coaching business easily and fast ?!
Marketing yourself as a coach doesn’t require you to hustle 24/7.
I promise you with these proven strategies that I am about to show you; you will get your next high ticket client in 90 days or less.
So take a cup of coffee, and let’s start with the result that you want
“An ideal client Buys Your Product/Service.”
The problem here is that most coaches ask the wrong question,
which is How?
How does a stranger buy my product/service?
And this is the common mistake that I have faced with nearly 90% of my coaching customers.
The “How” Is the last piece of the puzzle.
I promise you that if you don’t get the results you want for your coaching business, it’s because you didn’t complete the rest of the 5w’s puzzle…
So what is the 5w’s puzzle?
Who, What, why, where, when
Here is how I frame them
So let’s apply them on. the sentence we used up
“An ideal client Buys my Product/service.”
The first question is, “Who is this ideal client?”
So to know who this ideal client is, you need to answer these questions first.
Is it only men or women or both?
Are they Married or single?
Do they have children or not?
How old are they?
Where are they located?
Example:
Your Ideal client can be Joe, 40 years old, married with two children, and lives in California. Working as a senior analyst in one of the Fortune 500 tech companies and earning $100k+/year.
Now, let’s go to the following questions, which is:
What is a significant problem Joe faces in his life?
• It can be a health-related problem due to his work nature.
• It can be a relationship problem due to his long working hours.
• It can be a business problem that is affecting his promotion.
• It can be a productivity issue
• It can be a sleeping disorder due to anxiety and stress
And the list continues.
So you will need to identify a significant problem in Joe’s life that you can solve by your coaching.
Now, Why we need to solve this significant problem for Joe?
if to return for the examples mentioned above
• Joe may need to solve a health-related problem To enjoy his life as a father and husband.
• Joe may need to solve a Relationship problem so that he doesn’t lose the love of his life.
• Joe may need to solve a business-related problem because it’s affecting his promotion and, therefore, his salary, so he won’t be able to support his family.
As we already know, the Who, The what, The why.
Let us speak about (The Where):
Where Joe spends his time online?
Is he on Facebook, Instagram, Linked In, or other channels?
Maybe he is in multiple channels, but what is he doing there?
Is he there for entertainment or to read an article, or to search for new business opportunities?
Now (The when):
When is Joe more active on these channels?
Is it in the coffee breaks?
Is it before he goes to bed?
Is it when he waits for his wife to go from home while he is in the car ???
As we have all the information now about JOE,
Now, as a coach, you need to niche down ( Specialize in solving one specific problem for Joe)
So What are the benefits of solving a specific major problem?
• Less competition
• commanding premium price
• being perceived as an expert
So let us say you niched down, so what is next?
Now you need to create an irresistible offer that will help Joe solve the significant problem.
Then what is next?
Now You will need to validate your offer by reaching out to as many joes as possible So that you can get as many (NO’s) as possible so you will be able to fine-tune your offer till it becomes a no-brainer offer.
Let us assume that in the next 30 days, you want to generate. $20k In sales
And let us assume you are charging a minimum of $5k for your coaching service/program, so it means you need to have only four sales to get $20k.
So to get four sales, you will need at least to speak with 40 people.
Okay, let us say that you didn’t close four, and you closed only two from the 40 people, which will be $10k in sales in the next 30 days.
Is it something terrible to add an extra $10k to your coaching business in less than 30 days?
Now: Grow your coaching business!
I promise you if you executed this proven strategy for the next 30 days, you would be able to achieve outstanding results!!
Now, implement what you’ve learned.
How are you marketing your coaching business right now?
If you have any questions, don’t hesitate to reach out to me directly or write your question in the comments below, and I will make sure to answer them.
